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How to Write Highly Effective Job Postings

To get top-performing job candidates to interview for your open position, you need to write effective and compelling job postings. The quality of your job post will determine what type of candidates apply for your company.

Guide to Writing a Highly Effective Job Posting

  • Use a Strong Job Title

Be sure to use a strong, straight-forward job title. You can also include a brief subtitle that highlights the main responsibilities (up to three) that relate to this position.

  • Include a Compelling Introduction

In your job posting, include an introduction that is similar to a lede in a newspaper article. It should be informative and interesting, making it hard to resist reading more about the open job position. If your introduction is boring, people may think your job or company is also boring.

  • Tell the Company Story

This doesn’t need to be long because it shouldn’t take focus away from the open position. It is effective to include a concise summary of when and why the company started in addition to what the mission of the company is, so the applicants can begin to get aligned with your purpose as well.

  • Sell the Job Position

Not all jobs are exciting, but you need to do your best to communicate the value of your open position. Describe how significant the job is to the company’s success, so the candidate is excited for the opportunity to fulfill these duties and be a part of your company.

  • Give Directions for the Application Process

Since there are various steps depending on the channel of the job posting, this is extremely helpful information. It will also help eliminate unnecessary communication between your office and applicants.

Post Your Jobs & Find the Best Talent for Your Company

For more help on posting your open positions to the best audience for your business, contact MS-IL Staffing & Packaging.

 
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