MS-IL has made a 3 year commitment in helping Let’s Move Salad Bars to MIDWEST Schools. Let’s Move Salad Bars to MIDWEST Schools is a multi-year campaign supporting United’s 2014, 2015 and 2016 conventions, which will be co-located with the Food Marketing Institute conventions in Chicago. The new Midwest campaign builds on the momentum of United’s successful salad bar campaigns in New Orleans, Texas and California that donated salad bars to 50, 100 and 436 schools respectively. The salad bars highlight the produce industry’s commitment to improving child nutrition and combating childhood obesity.
LMSB2S supports First Lady Michelle Obama’s Let’s Move! initiative to end childhood obesity in a generation. The Centers for Disease Control and Prevention (CDC) is the lead federal agency for LMSB2S. School salad bars are an effective strategy to increase students’ fruit and vegetable consumption and help them develop healthier eating habits. Salad bars are also an easy way for schools to meet the new nutrition standards for school lunch, which double the amount of fruits and vegetable served and emphasize a colorful variety.
Over the last 3 years, salad bars have been donated to over 400 Midwest schools, benefiting more than 150,000 students. Let’s Move Salad Bars to MIDWEST Schools continues the United Fresh Foundation’s tradition of benefiting children and schools in the region of the country hosting our annual convention, which will be in Chicago in 2014-2016. The United Fresh Foundation, a founding partner of the national Let’s Move Salad Bars to Schools initiative, works with the produce industry, foundations, allied organizations, and others to support school salad bars.